Top PPC Engines
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A search engine specializing in generating leads for your business.

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A rising star in PPC! Traffic is still cheap at this great PPC engine.


Cons of PPC

Pay per click advertising offers great advantages, like reaching a targeted audience and only paying when someone clicks on your ad, but there are a couple of drawbacks to pay per click advertising.  Cons of PPC advertising and PPC search engines.

Competitiveness

If you will be using popular keywords there may be many other businesses that are using the same keywords for their pay per click ads. This means that your ad may not rank very high in searches compared to your competitors. Usually the businesses whose ads come up first are those that agreed to pay the most per click for their ad. So if you set your limit at 10 cents per click, and someone else was willing to pay 20 cents per click, their ad would come up first. This can lead to expensive and time-consuming bidding wars as people watch and fight for the top spots.

Click Fraud

Click fraud occurs when a person clicks on a pay per click ad over and over to charge the business for all the clicks. Some pay per click engines like Google AdWords track users' IP addresses so they can prevent the same person from charging a pay per click ad many times, but not all engines do this, so it is an important thing to check into before signing up for a service.

You can avoid letting these drawbacks hinder your success with pay per click advertising by carefully selecting keywords, setting a budget for how much you are willing to pay per click and not exceeding that number in a bidding war, and carefully researching the pay per click providers you are considering doing business with.

Related Article: Why Advertise with PPC? >>

 
 
PAY PER CLICK GLOSSARY TERMS
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