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Analyze PPC Results
When you invest your advertising dollars in pay per click ads, you want to make sure that you're getting a good return on your investment, or ROI. This means that you are getting enough paying customers from your ads to justify the cost of having the ad. If you are not, you will want to identify ways to improve your advertising campaign. Analyzing the results of your PPC ad campaign can help you make these decisions, and most major PPC search engines have tools to help you do this.
Google Analytics is a flexible program developed by Google to help advertisers understand the results of their ad campaign and make improvements to it. Google Analytics was designed to be used by almost anyone with an online business. You can use it with many different ads or websites, not only those run through Google.
Google Analytics can help you determine which keywords are drawing more people to your website, where those people are coming from and what they are looking at, and which parts of your website are most successful. This information can help you decide which parts of your advertising or website are working, and which parts need to be improved.
Usually, about 1 out every 100 people who sees your pay per click ad will click on it, and about 1 of every 100 people who clicks on your ad will buy something from your website. Statistics like these can help you set realistic goals and determine if your advertising campaign is getting you reasonable results. It can also help you decide how much you can afford to spend on PPC advertising.
Most PPC search engines offer features that provide statistics about your advertising campaign. This may include how many hits you are getting, the number of hits that lead to sales, or where your visitors are coming from when they reach your website. Statistics about advertising success or your customers can be very helpful in improving your business, but they also may be confusing or misleading if you're not sure what they mean. Tools like Google Analytics can help you interpret the statistics you get from Analytics or from your PPC search engines' tracking features.
Goal conversion is a feature of Google Analytics that allows you to track a goal you would like customers to reach on your website, like buying a product, signing up for an email list, or downloading a file. Google Analytics will help you track how often visitors to you site reach that goal or, if they don't reach it, where they stop the process, such as on the order form page or on the billing information page. This can help you determine how successful your website is, and where there may be problem areas that you can improve to reach your goals.
When you use tools like Google Analytics to analyze the results of your pay per click advertising campaign, you can more easily gather and interpret information and make decisions to improve your advertising campaign.
Related Article: Broad Match Keywords >>
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