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What is Pay Per Click?
Pay per click advertising is an online advertising service hosted by a website or search engine that doesn't charge you until someone clicks on the ad to go to your website. Your ad is usually linked to keywords or content related to your products or services, so the people who see your ad are those who are already interested in what you are offering. Another benefit of pay per click is that you usually decide how much you are willing to pay per click.
Pay per click advertising has become a popular and effective way of advertising online. The major search engines – Google, Yahoo!, and MSN – all offer pay per click advertising. If you have a pay-per-click ad, it can show up along with search results when people search for the keywords you linked to your ad. By advertising with these search engines you can potentially reach the millions of customers worldwide who use their services each month. Your ad can also show up on partner search engines, directories, and websites, reaching even more customers.
With pay per click, you pay a small start-up fee, then you set the price that you will pay per click. Most search engines have very low starting bids, like 5 or 10 cents per click. If you choose to pay more, it can improve the ranking of your ad, so it may show up higher in the search results. This lets you control both your budget and your ad's rankings.
Check out our other articles to find out more about this flexible, effective advertising and how it can benefit your business.
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