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A search engine specializing in generating leads for your business.

A rising star in PPC! Traffic is still cheap at this great PPC engine.

You can advertise each day to thousands of targeted customers searching for your products and services through pay per click advertising. With pay per click you only pay when someone clicks through to your website. You decide how much you are willing to pay for each click. Learn more about how pay per click works

Pay per click (PPC) is a method of charging for advertising based on results. Advertisers pay a set amount every time their ad is clicked. An advertisement is displayed on a website inviting viewers to click on it. When the viewer clicks on the advertisement they are taken to the advertiser's website. The advertiser is charged each time a visitor clicks through to their site from the advertisement.

Some search engines, such as Overture, specialize in this type of advertising medium. Pay per click search engines, also called pay for placement or pay for ranking, list advertisers who bid the highest price per click at the top of their listings for any keyword search.

PPC is not limited solely to pay per click engines, however. Looksmart, a directory, uses a pay per click business model, as well as trusted XML feeds through Inktomi and Fast are sold on a pay per click basis.

Browse our other articles to learn more about utilizing PPC to attract cheap and targeted traffic to your website.

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