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A search engine specializing in generating leads for your business.

A rising star in PPC! Traffic is still cheap at this great PPC engine.

Google AdWords and Yahoo! Search are undisputedly the most far reaching and effective pay per click search engines on the Internet. We'll help you learn the pro's and con's of advertising with each and with which of these top pay per click search engines your advertising dollars will be best spent.

Why use Google's PPC to advertise
Google has super fast account activation. They boast you can be advertising a new product in 15 minutes. They require no initial deposit and ads in Google reach 80-90% of Internet users through their partners and AdSense affiliates.

Why not use Google's PPC
Google's requires a 1% minimum click thru rate. Meaning they will disable advertisers that don't receive at least a 1% click thru rate. Not a completely bad policy, however, advertisers in tough categories may get unnecessarily ousted. Also Google's broad categories make it difficult to bid high enough for top billing.

The Benefits of Yahoo's Pay Per Click Program
Yahoo! Search has an awesome tracking system. They have reports advertisers can run to determine effectiveness of ad campaigns. Tools for advertisers calculate ROI, determine best search terms, and bids. Their popular search tool gives an actual search count so advertisers can no just how many are searching for their particular key word/phrase.

Con's of Yahoo! Search PPC
Yahoo! Search keyword categories are human edited. Humans can make mistakes so sometimes advertisers will have to submit to a category twice or appeal. If an appeal is lost the advertiser can never submit to that keyword category again. Yahoo! Search requires an initial deposit and a minimum click bid of $.10, slightly higher than Googles.

Summary
Although you pay a little more up front, your advertising time and dollars will be best spent using Yahoo! Search to market your product with pay per click. The Yahoo! Search ad campaign management system is far easier to use and manage and advertisers in competitive keyword categories will see better results. However, if you have the funds, try using both of the top pay per click search engines, Yahoo! Search and Google.

Learn More about Yahoo! Search
Learn More about Google Adwords