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A search engine specializing in generating leads for your business.

A rising star in PPC! Traffic is still cheap at this great PPC engine.

Though LookSmart was once a highly used search system it's usage and credibility is steadily decreasing. At one point LookSmart supplied all the search results for big name MSN and other large search portals. With MSN planning to leave LookSmart, is there any reason for advertisers to continue to use the weakening PPC engine?

Looksmart started out as a pay per inclusion directory, like Yahoo. For a fee any URL could get listed in the popular directory. LookSmart held a huge percentage of the marketshare. But then LookSmart changed from a pay per inclusion directory to a pay per click search engine. They gave all the websites listed in their former pay for inclusion directory a large click credit to get started on the pay per click path.

LookSmart's $.15 minimum click bid is higher than almost any other influential pay per click engine. Raising the minimum click bid has detracted pay per click advertisers from continuing to use LookSmart. With fewer advertisers LookSmart's search results are less relevant and desirable to partner's like MSN.

So, should advertisers still bother to use LookSmart? If name recognition is a factor than by all means, submit to LookSmart with the rest of the heap, but the click quality may not be what you are looking for. If you decide to give LookSmart a try, track your sales and ROI carefully so you do not waste valuable advertising funds on an ineffective PPC engine.