PAY PER CLICK GLOSSARY TERMS
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Glossary Term E – Pay Per Click List

E-Commerce
The catchy name for online business. E-commerce is quickly becoming the way to do business. E-commerce includes buying and selling of goods and services via the Internet.

Ecommerce
eCommerce is the conducting of commerce with goods and services over the Internet. It includes: consumers using the Internet to purchase goods and services online; as well as businesses selling and communicating with other businesses through the Internet.

EPC - Earnings per Click
Average Earnings Per 100 Clicks for the specified time period. CJ calculates the EPC in either 3-month or 7-day time period for merchants to easily compare affiliate programs.

EPM - Earnings per Impression
Earnings per 1000 impressions for the specified time period.

Excite
Regarded as one of the best search engines, with an index of 55 million pages. It can be slow to index new sites. The URL is http://www.excite.com. Sites using frames must have a NOFRAMES section in order to be listed. Some spamming has been noticed. Excite previously ignored the DESCRIPTION meta tag, but is now using this in its listings (although the contents do not affect relevancy, which is based mainly on the title and body text). The use of gateway pages and hidden text is allowed. Excite has an audio/video search facility which is a branded component of RealNetworks' RealPlayer G2.

YAHOO! SEARCH MARKETING

The more search engines your listings appear on, the more customers you attract. And only Yahoo! Search lists your business in the search results on eight of the top U.S. search properties: MSN, Yahoo!, AltaVista, InfoSpace, AlltheWeb and NetZero. LEARN MORE

SEARCH 123

Though smaller than the giants, Overture and Google, Search123 has a healthy reach of advertising market. We like that you can get started for $25 and there is no minimum monthly bid amount. LEARN MORE

FIND WHAT

FindWhat has many of the benefits of Overture, but it is still small enough to offer low bid amounts and customer support for advertisers. FindWhat has a wide reach with WebCrawler, MetaCrawler, DogPile Search.com, and more. LEARN MORE