PAY PER CLICK GLOSSARY TERMS
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Glossary Term F – Pay Per Click List

FAQ - Frequently Asked Question
Short for frequently asked question. Documents that answer and list the most common inquiries on a particular subject.

Flash
Flash is an application published by the Macromedia company. Think of Flash as a 'window' that is displayed within the HTML environment. You have complete control of the window. You can display animations. You can make the animations clickable. You can make text move and change. Flash is very fast because it draws graphics on the fly, rather than storing text or graphics as complete images. (Although Flash can also display photographic images and illustrations). Flash gives you much more creative room than HTML, but it requires a 'plug-in', a piece of code on your computer that runs Flash. The newer browsers automatically come with Flash. If your user has an older browser, and they don't already have Flash, they will be asked to download it. If they agree to download Flash, they will be sent to the Macromedia site where they will need to click on a few things to receive Flash.

Free Hosting
A hosting plan which is provided at no cost to the user in exchange for allowing the host to run ad banners or pop-up ads on your web pages. Some free hosting plans do not use ads, but require you to pay an up-front one time fee, or purchase a domain name.

Froogle
Google's shopping search tool. Google claims it is the most comprehensive product search engine available on the web.

YAHOO! SEARCH MARKETING

The more search engines your listings appear on, the more customers you attract. And only Yahoo! Search lists your business in the search results on eight of the top U.S. search properties: MSN, Yahoo!, AltaVista, InfoSpace, AlltheWeb and NetZero. LEARN MORE

SEARCH 123

Though smaller than the giants, Overture and Google, Search123 has a healthy reach of advertising market. We like that you can get started for $25 and there is no minimum monthly bid amount. LEARN MORE

FIND WHAT

FindWhat has many of the benefits of Overture, but it is still small enough to offer low bid amounts and customer support for advertisers. FindWhat has a wide reach with WebCrawler, MetaCrawler, DogPile Search.com, and more. LEARN MORE