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Glossary Term G – Pay Per Click List

Gap Bidding
A bid gap is usually a $0.05-$0.10 or larger gap between two bidders.

Currently the most important spidering search engine, Google is dominating the search engine market. Google is an Internet search engine that ranks web pages in a list of hits by giving weight to the links that reference a specific page. It can be found at

Google AdSense
Google AdSense is for web publishers who want to make more revenue from advertising on their site while maintaining editorial quality. AdSense delivers Google ads that are relevant to what your readers see on your pages and Google pays you.

Google Adwords
With Google AdWords you create your own ads, choose keywords to help match your ads to your audience and pay only when someone clicks on your ads. This is the advertiser side of Google Adsense.

An area on a website where visitors can leave comments for the webmaster or for others that visit the site to see. Has become a popular method for web spammers to create link farms.


The more search engines your listings appear on, the more customers you attract. And only Yahoo! Search lists your business in the search results on eight of the top U.S. search properties: MSN, Yahoo!, AltaVista, InfoSpace, AlltheWeb and NetZero. LEARN MORE


Though smaller than the giants, Overture and Google, Search123 has a healthy reach of advertising market. We like that you can get started for $25 and there is no minimum monthly bid amount. LEARN MORE


FindWhat has many of the benefits of Overture, but it is still small enough to offer low bid amounts and customer support for advertisers. FindWhat has a wide reach with WebCrawler, MetaCrawler, DogPile, and more. LEARN MORE