PAY PER CLICK GLOSSARY TERMS
# | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

Glossary Term L – Pay Per Click List

Link Farm
A set of web pages that have been built for the sole purpose of increasing the number of incoming links to a web site. This is done in order to increase link popularity and search engine rankings. Link farms usually require a reciprocal link from sites seeking listings. Link farms are a known spam tactic and sites that participate in them are likely to be penalized or banned from the major search engines.

Link Popularity
The number of other related Web sites that link to your site. In terms of search engine positioning, quality links are more important than the number of links. Search engines are now nullifying or penalizing sites using some link farms and link exchanges such as FFA (Free For All) sites popular with mass search engine submission programs.

Link Rot
A colloquial expression referring to the tendency of hyperlinks to "decay" as their destination sites are purged from their host servers. Users experience "link rot" as hyperlinks that lead nowhere, or that prompt "Error 404: file not found" messages.

Linkage
Instructions that connect one program to another, providing continuity of executions between the programs

Listserv
are the most common kind of maillist.

Local Match
PPC search engine feature that allows you to precisely target customers near your business location or within your service area.Increase foot traffic or telephone inquiries by connecting with prospects that prefer to research online, but purchase offline with a local provider.

Login
The act of entering in your credentials, usually username and password, to connect to a computer system or web site. Also the non-secret account name used to gain access to a computer system.

Looksmart
A Web site directory that provides commercial search listings. Probably the least important (time:results) of the medium-sized directories for webmasters to get listed in.

Lycos
Lycos is another popular search engine available on the World Wide Web, once a leader, it has now taken a backseat to larger engines like Yahoo and Google.

YAHOO! SEARCH MARKETING

The more search engines your listings appear on, the more customers you attract. And only Yahoo! Search lists your business in the search results on eight of the top U.S. search properties: MSN, Yahoo!, AltaVista, InfoSpace, AlltheWeb and NetZero. LEARN MORE

SEARCH 123

Though smaller than the giants, Overture and Google, Search123 has a healthy reach of advertising market. We like that you can get started for $25 and there is no minimum monthly bid amount. LEARN MORE

FIND WHAT

FindWhat has many of the benefits of Overture, but it is still small enough to offer low bid amounts and customer support for advertisers. FindWhat has a wide reach with WebCrawler, MetaCrawler, DogPile Search.com, and more. LEARN MORE