PAY PER CLICK GLOSSARY TERMS
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Glossary Term M – Pay Per Click List

Mail List
An automated system that allows people to send email to one address where the message is then copied and sent to all of the other subscribers to the maillist. A common maillist is Listserv.

Maximum Bids
BIdding strategy involved in setting the maximum bid amount you are willing to spend per click. Maximum bid determines how much you are willing to pay per click. Actual cost per click is usually lower than the maximum bid.

Megabyte
1024 kilobytes or one million bytes equals a megabyte.

Meta Tag
A meta tag is an element of HTML that often describes the contents of a Web page, and is placed near the beginning of the page's source code. Search engines use information provided in a meta tags to index pages by subject.

Metacrawler
An example of a search engine that searches other search engines' databases. The term metacrawler is often used generically--and incorrectly--to name any search engine that operates in this manner.

Minimum Bid
This technique is to set your pay per click bids at the lowest possible bid allowed by that search engine.

Minimum Bid Cap
Bidding strategy involving keping your website above the other minimum bidders.

Mirror Site
Mirror sites are web sites which maintain copies of material originated at another location to provide more widespread access to the resource.

YAHOO! SEARCH MARKETING

The more search engines your listings appear on, the more customers you attract. And only Yahoo! Search lists your business in the search results on eight of the top U.S. search properties: MSN, Yahoo!, AltaVista, InfoSpace, AlltheWeb and NetZero. LEARN MORE

SEARCH 123

Though smaller than the giants, Overture and Google, Search123 has a healthy reach of advertising market. We like that you can get started for $25 and there is no minimum monthly bid amount. LEARN MORE

FIND WHAT

FindWhat has many of the benefits of Overture, but it is still small enough to offer low bid amounts and customer support for advertisers. FindWhat has a wide reach with WebCrawler, MetaCrawler, DogPile Search.com, and more. LEARN MORE