PAY PER CLICK GLOSSARY TERMS
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Glossary Term P – Pay Per Click List

Page View
Technically, the accessing of a web page. Often used to determine the popularity of a site, it refers to the number of times a page has been accessed. A hit, in contrast, counts the number of times, all elements of a page (each graphic or photo could be one hit) have been accessed.

Paid Inclusion
Paid inclusion is a type of submission where you pay the search engines a small amount of money for each page you want indexed in their engine. They then guarantee they will look at this page in a specified time interval. This is a guaranteed way of knowing your page will be indexed by a search engine.

Password
The secret used to gain access into a password protected system. The more complex combinations of letters, numbers, and non-letters are more complicated for hackers to guess and are thus better secret codes.

Pay Pal
Cheaper than a regular merchant account, PayPal is an online payment company that allows for secure transactions when paying for goods or services. A basic PayPal account is free, with no surcharges or monthly fees.

pay per click
Pay per Click is a type of search marketing where advertisers pay a set amount every time their ad is clicked by a prospect (otherwise known as a click thru).Some search engines, such as Overture, specialize in this type of advertising medium, although pay per click is not limited solely to pay-per-click engines. For instance, Looksmart, a directory, recently changed its business model to pay per click. Also, XML trusted feeds through Inktomi and Fast are sold at a per-click basis.

Pay per click Engine
Pay per click engine, is a search engine that lets companies place their websites in whatever position they choose, based on bidding for the position. Companies compete with each other for top spots online by paying for each click. Being in the top three or four positions on these engines often gets a site placement in other partner search engines that are not pay per click.

Popunder
The less obtrusive form of the pop-up window, the pop-under advertisement shows up behind the browser window.

Popup
A page or window, usually smaller than the regular window, that pops up either when a link or linked item is clicked, or by some automatic stimulus. Pop-ups are most useful in presenting photo enlargements when clicking a thumbnail photo. They are also used to display announcements or advertisements, usually unrequested by the viewer. A pop-up can be made to close with a button or link word or using an embedded javascript that will make the pop-up close automatically after a set number of seconds or minutes. A pop-up is essentially the same as any other browser page except that it is much smaller and has no web browser tool panels.

Position Bidding
Position bidding is when you have your pay per click bidding manager keep your website at a specific bid position. This can be a very useful technique if you want a particular internet visibility.

Positioning
Search engines and directories order web sites so that the most relevant web sites appear first in search engine results for a particular query. This process is called search engine positioning. This term is also used to describe various techniques used by search engine (web site) optimizers to help the web site rank higher in search engines.

PPC Search Engine
PPC Search Engine, or pay per click search engine, is a search engine that lets companies place their websites in whatever position they choose, based on bidding for the position. Companies compete with each other for top spots online by paying for each click. Being in the top three or four positions on these engines often gets a site placement in other partner search engines that are not pay per click.

PR - Page Rank
The name given to Google's link popularity measuring system. PR is determined by measuring both the quantity and quality of incoming links to a web site and is a major factor in the Google ranking algorithm. Also Known As: Page Rank

PSA - Public Service Announcement
The abbreviation for Public Service Announcement, which is a spot containing information of interest to the general public, and posted by the web site at no charge.

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