PAY PER CLICK GLOSSARY TERMS
# | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

Glossary Term T – Pay Per Click List

Tiny Text
Basically the same concept as hidden text, tiny text is a technique used by search engine optimizers to artificially increase the relevancy of their site by placing very small text on the page, usually invisible to the human eye, but readable by search engines through the code.

Title Tag
An HTML tag with text describing a specific Web page (but not visually displayed on the page). The title tag should contain strategic keywords for the page and be constructed following specific guidelines. The title tag is important because it usually becomes the text link to the page found in search engine listings, and because search engines pay special attention to the title text when indexing pages.

Toolbar
A toolbar is a bar that contains buttons for the most commonly-used commands in an application. Typically, a toolbar appears under a menubar.

Traffic
The visitors to a web page or web site. Also refers to the number of visitors, hits, accesses etc. over a given period.

YAHOO! SEARCH MARKETING

The more search engines your listings appear on, the more customers you attract. And only Yahoo! Search lists your business in the search results on eight of the top U.S. search properties: MSN, Yahoo!, AltaVista, InfoSpace, AlltheWeb and NetZero. LEARN MORE

SEARCH 123

Though smaller than the giants, Overture and Google, Search123 has a healthy reach of advertising market. We like that you can get started for $25 and there is no minimum monthly bid amount. LEARN MORE

FIND WHAT

FindWhat has many of the benefits of Overture, but it is still small enough to offer low bid amounts and customer support for advertisers. FindWhat has a wide reach with WebCrawler, MetaCrawler, DogPile Search.com, and more. LEARN MORE