PAY PER CLICK GLOSSARY TERMS
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Affiliate Program

An advertising program offering a monetary incentive for webmasters to drive traffic to the advertiser's website. This eliminates the necessity for the advertiser to find websites with related content to list their banners. It also increases the response rate by giving the "affiliate" websites a stake in the response rate. Affiliate programs are a great plan for the websites offering them, but the websites that participate often become underpaid sales representatives.

YAHOO! SEARCH MARKETING

The more search engines your listings appear on, the more customers you attract. And only Yahoo! Search lists your business in the search results on eight of the top U.S. search properties: MSN, Yahoo!, AltaVista, InfoSpace, AlltheWeb and NetZero. LEARN MORE

SEARCH 123

Though smaller than the giants, Overture and Google, Search123 has a healthy reach of advertising market. We like that you can get started for $25 and there is no minimum monthly bid amount. LEARN MORE

FIND WHAT

FindWhat has many of the benefits of Overture, but it is still small enough to offer low bid amounts and customer support for advertisers. FindWhat has a wide reach with WebCrawler, MetaCrawler, DogPile Search.com, and more. LEARN MORE

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