PAY PER CLICK GLOSSARY TERMS
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ALT Text - Alternative Text

Alternative text" that is placed in the code for an image in an HTML page. Text provided with an image as an alternative to viewing the actual image. It will appear before the image is fully loaded, if your visitor has their graphics turned off, and if your visitor positions their mouse on the image. Alt text is also important because search engine spiders often read it.

YAHOO! SEARCH MARKETING

The more search engines your listings appear on, the more customers you attract. And only Yahoo! Search lists your business in the search results on eight of the top U.S. search properties: MSN, Yahoo!, AltaVista, InfoSpace, AlltheWeb and NetZero. LEARN MORE

SEARCH 123

Though smaller than the giants, Overture and Google, Search123 has a healthy reach of advertising market. We like that you can get started for $25 and there is no minimum monthly bid amount. LEARN MORE

FIND WHAT

FindWhat has many of the benefits of Overture, but it is still small enough to offer low bid amounts and customer support for advertisers. FindWhat has a wide reach with WebCrawler, MetaCrawler, DogPile Search.com, and more. LEARN MORE

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