PAY PER CLICK GLOSSARY TERMS
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Impression

The number of people who have seen a specific banner ad. There has been much debate over how to value and therefore charge for advertising space on a Website. Impressions is a more relevant business measurement than hits because it aggregates all the hits per page to measure the number of people who have seen a specific Web page. Online ad rates are often determined by the number of impressions. Impressions are also referred to as page views. Impressions refer to the downloading of the image from the server, not the actual clicking on the ad, so even though a page loads with an ad on it and no one sees or clicks on it, it counts as an impression.

YAHOO! SEARCH MARKETING

The more search engines your listings appear on, the more customers you attract. And only Yahoo! Search lists your business in the search results on eight of the top U.S. search properties: MSN, Yahoo!, AltaVista, InfoSpace, AlltheWeb and NetZero. LEARN MORE

SEARCH 123

Though smaller than the giants, Overture and Google, Search123 has a healthy reach of advertising market. We like that you can get started for $25 and there is no minimum monthly bid amount. LEARN MORE

FIND WHAT

FindWhat has many of the benefits of Overture, but it is still small enough to offer low bid amounts and customer support for advertisers. FindWhat has a wide reach with WebCrawler, MetaCrawler, DogPile Search.com, and more. LEARN MORE

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