Click Through Click-through Clicks Commission Commission Junction Content Match Cost per Click Cost Per Lead Counter CPA - Cost per Action CR - Conversion Ratio Crawler Cross Linking CTR - Click thru Ratio
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Cost Per Lead
The cost an advertiser pays per lead. This is a very common method of selling advertising. A lead can be anything from an e-mail address for a newsletter to a complete survey that needs to be completely filled out and verified in order to get credit. CPL prices can range greatly depending on the program.
The more search engines your listings appear on, the more customers you attract. And only Yahoo! Search lists your business in the search results on eight of the top U.S. search properties: MSN, Yahoo!, AltaVista, InfoSpace, AlltheWeb and NetZero. LEARN MORE
Though smaller than the giants, Overture and Google, Search123 has a healthy reach of advertising market. We like that you can get started for $25 and there is no minimum monthly bid amount. LEARN MORE
FindWhat has many of the benefits of Overture, but it is still small enough to offer low bid amounts and customer support for advertisers. FindWhat has a wide reach with WebCrawler, MetaCrawler, DogPile Search.com, and more. LEARN MORE
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