PAY PER CLICK GLOSSARY TERMS
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Crawler

A crawler is much like a spider except it is programmed to constantly surf the web, following any and all links it comes across. As it visits new websites, it checks its own database to see if the site is listed. If the site is already listed, it makes note of any changes and calculates a search engine ranking for the site. If the site has not been previously listed, the crawler will record all important information, add the website to the database, and assign a ranking to it.

YAHOO! SEARCH MARKETING

The more search engines your listings appear on, the more customers you attract. And only Yahoo! Search lists your business in the search results on eight of the top U.S. search properties: MSN, Yahoo!, AltaVista, InfoSpace, AlltheWeb and NetZero. LEARN MORE

SEARCH 123

Though smaller than the giants, Overture and Google, Search123 has a healthy reach of advertising market. We like that you can get started for $25 and there is no minimum monthly bid amount. LEARN MORE

FIND WHAT

FindWhat has many of the benefits of Overture, but it is still small enough to offer low bid amounts and customer support for advertisers. FindWhat has a wide reach with WebCrawler, MetaCrawler, DogPile Search.com, and more. LEARN MORE

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