PAY PER CLICK GLOSSARY TERMS
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Domain Name

Technically speaking a domain name is an alias for a numeric code. The numeric code is called an IP address. The format of an IP address is written as four numbers separated by periods, where each number can be from zero to 255. For example, 22.170.12.250 could be an IP address. The IP address is how a domain name is recognized by the domain name server. However, a long number like that is difficult for people to remember, so domain names were created to give an alias to IP addresses that would be easier for people to communicate and remember. ex. myname.com

YAHOO! SEARCH MARKETING

The more search engines your listings appear on, the more customers you attract. And only Yahoo! Search lists your business in the search results on eight of the top U.S. search properties: MSN, Yahoo!, AltaVista, InfoSpace, AlltheWeb and NetZero. LEARN MORE

SEARCH 123

Though smaller than the giants, Overture and Google, Search123 has a healthy reach of advertising market. We like that you can get started for $25 and there is no minimum monthly bid amount. LEARN MORE

FIND WHAT

FindWhat has many of the benefits of Overture, but it is still small enough to offer low bid amounts and customer support for advertisers. FindWhat has a wide reach with WebCrawler, MetaCrawler, DogPile Search.com, and more. LEARN MORE

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