PAY PER CLICK GLOSSARY TERMS
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Keyword Density

The number of times a keyword is used on a web page divided by the total number of words on the page. Expressed as a percentage. Some search engines use this property for Positioning. Analysers are available which allow comparisons between pages. Pages can then be produced with the similar keyword densities to those found in high ranking pages.

YAHOO! SEARCH MARKETING

The more search engines your listings appear on, the more customers you attract. And only Yahoo! Search lists your business in the search results on eight of the top U.S. search properties: MSN, Yahoo!, AltaVista, InfoSpace, AlltheWeb and NetZero. LEARN MORE

SEARCH 123

Though smaller than the giants, Overture and Google, Search123 has a healthy reach of advertising market. We like that you can get started for $25 and there is no minimum monthly bid amount. LEARN MORE

FIND WHAT

FindWhat has many of the benefits of Overture, but it is still small enough to offer low bid amounts and customer support for advertisers. FindWhat has a wide reach with WebCrawler, MetaCrawler, DogPile Search.com, and more. LEARN MORE

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