PAY PER CLICK GLOSSARY TERMS
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Popup

A page or window, usually smaller than the regular window, that pops up either when a link or linked item is clicked, or by some automatic stimulus. Pop-ups are most useful in presenting photo enlargements when clicking a thumbnail photo. They are also used to display announcements or advertisements, usually unrequested by the viewer. A pop-up can be made to close with a button or link word or using an embedded javascript that will make the pop-up close automatically after a set number of seconds or minutes. A pop-up is essentially the same as any other browser page except that it is much smaller and has no web browser tool panels.

YAHOO! SEARCH MARKETING

The more search engines your listings appear on, the more customers you attract. And only Yahoo! Search lists your business in the search results on eight of the top U.S. search properties: MSN, Yahoo!, AltaVista, InfoSpace, AlltheWeb and NetZero. LEARN MORE

SEARCH 123

Though smaller than the giants, Overture and Google, Search123 has a healthy reach of advertising market. We like that you can get started for $25 and there is no minimum monthly bid amount. LEARN MORE

FIND WHAT

FindWhat has many of the benefits of Overture, but it is still small enough to offer low bid amounts and customer support for advertisers. FindWhat has a wide reach with WebCrawler, MetaCrawler, DogPile Search.com, and more. LEARN MORE

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