PAY PER CLICK GLOSSARY TERMS
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PPC Search Engine

PPC Search Engine, or pay per click search engine, is a search engine that lets companies place their websites in whatever position they choose, based on bidding for the position. Companies compete with each other for top spots online by paying for each click. Being in the top three or four positions on these engines often gets a site placement in other partner search engines that are not pay per click.

YAHOO! SEARCH MARKETING

The more search engines your listings appear on, the more customers you attract. And only Yahoo! Search lists your business in the search results on eight of the top U.S. search properties: MSN, Yahoo!, AltaVista, InfoSpace, AlltheWeb and NetZero. LEARN MORE

SEARCH 123

Though smaller than the giants, Overture and Google, Search123 has a healthy reach of advertising market. We like that you can get started for $25 and there is no minimum monthly bid amount. LEARN MORE

FIND WHAT

FindWhat has many of the benefits of Overture, but it is still small enough to offer low bid amounts and customer support for advertisers. FindWhat has a wide reach with WebCrawler, MetaCrawler, DogPile Search.com, and more. LEARN MORE

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