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Yahoo! Search Marketing Review

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Reviewer Comments:

Yahoo! Search Marketing is one of the most effective Pay Per Click Engines we have used.  We have measured its effectiveness with a variety of products and found it to be one of the most efficient and cost-effective methods of reaching a targeted audience. The Yahoo Premium Plan reaches over 80% of all active internet users via the five most important search engines and their advertisers receive over 170 million highly targeted sales leads each month.

Statement from Yahoo:

The more search engines your listings appear on, the more customers you attract. And only Yahoo! Search Marketing Precision Match™ lists your business in the search results on eight of the top U.S. search properties: MSN, Yahoo!, AltaVista, InfoSpace, AlltheWeb and NetZero.

Local Match - Precisely target customers near your business location or within your service area.Increase foot traffic or telephone inquiries by connecting with prospects that prefer to research online, but purchase offline with a local provider.

Content Match - Extend your reach beyond sponsored results by displaying your listings to targeted customers as they view articles, product reviews and more.

Site Match - Increase your coverage on search results pages. Submit a few pages or your entire site to the database that powers standard (non-sponsored) search results for top web portals. Placement is based on relevance to search terms, not bids, and complements your presence in Precision Match™.

Visit Site: Yahoo! Search Marketing
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